Fort Point - FoodQloud B.V.

Fort Point Brewing

NetSuite + Crafted ERP

A few details

Starting Point

A love of beer and building businesses led brothers Tyler and Justin Catalana to found a small brewery in Northern California’s Mill Valley, but as it took off and they began to expand, the idea of scaling up manufacturing and going regional had them looking South. In 2014, they launched Fort Point Brewing in San Francisco, employing 200 people and rapidly becoming a regional favorite in California and beyond.

Process definition

The approach

To sustain their growth Fort Point implemented a customised SAP solution. Sadly they were forced to install something else within a year due to integration and usability issues. After an extensive evaluation, they selected Doozy Solutions to implement Crafted ERP, a NetSuite solution customised for craft beverages.

Tailored ERP Solution

Implemented Crafted ERP, a NetSuite solution designed for the craft beverage industry, streamlining operations.

Integrated Systems

Unified financial reporting, production, and inventory management for better control and efficiency.

Scalable Growth

Enabled sustainable expansion with a robust platform supporting their regional and national ambitions.

Real-time Insights

Real-time insights and analytics empower smarter decision-making across the business.

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The full story

A love for beer and business

Family-Run Success in a Competitive Market

Fort Point’s strategic move to San Francisco, focus on innovative design, and the right brewing recipe coincided with a boom in craft breweries. This, along with regional competitors focusing on international markets, allowed Fort Point to double its growth in the early years and now anticipate 40% growth annually.

Self-Distribution Strategy

A key decision to bypass traditional distributors and handle distribution internally proved advantageous. However, as Fort Point grew, their QuickBooks system became inadequate, limiting financial visibility and complicating inventory management.

“With Crafted ERP and NetSuite, we have enhanced financial reporting, production, and inventory controls.”

– Justin Catalana (CEO Fort Point)

Transition to Crafted ERP

Initially, Fort Point replaced QuickBooks with a customized SAP solution, but integration and usability issues led them to seek another solution within a year. After thorough evaluation, they selected Doozy Solutions to implement Crafted ERP, a NetSuite solution tailored for craft beverages.

Expanding Horizons

With Crafted ERP and NetSuite, Fort Point Brewing has enhanced financial reporting, production, and inventory controls. Now, the brewery is looking to expand beyond its three taprooms in the San Francisco Bay Area into Southern California and the greater U.S.

About Fort Point

Fort Point is an independent San Francisco beer company made up of people who believe the simple things in life can be a whole lot better. Over the years they have grown to become one of SF’s best known independent producers, and made plenty of new beers and even a line of ciders along the way. They won numerous awards, including the Gold medal at the World Beer Cup, the globe’s largest and most prestigious beer competition.