“What NetSuite has enabled us to do is to really automate and centralise a lot of our key business functions”
Daring Foods invests in the right business tools
Investing in the right business tools was a vital step for New York-based vegan food company Daring Foods, which is officially launching into the US after a successful test in the British market. Now just a year into its test market, Daring Foods’ alternative to chicken, Daring Pieces, is available in hundreds of restaurants and food outlets across the UK, and is now available in the US. “The reason we’ve grown so quickly is that a lot of our competitors have yet to close the gaps in taste and texture between their products and the real thing. We’ve accomplished this with a much more popular protein – chicken – which has enabled us to stand out from the crowd,” says Mr Mackay.
Investing for growth
Inevitably growing the business in such a short space of time has provided Daring Foods with a huge operational challenge, especially in managing more than a dozen wholesale partners and numerous product variations, known as stock keeping units (SKUs). “Until recently we were doing everything on Excel spreadsheets which was far from ideal,” says Mr Mackay.
All this changed when Daring Foods decided to reconsider the business software it was using. The company turned to Oracle NetSuite to help run the business more effectively. “It’s been a great relationship,” says Mr Mackay. “What NetSuite has enabled us to do is to really automate and centralise a lot of our key business functions, including accounting, financial reporting, stock management and customer relationship management (CRM).”
What’s more, because of the SuiteSuccess approach the solution was rolled out in just 40 days, the NetSuite solution has enabled Daring Foods to scale much faster than it would have been able to do without the technology in place. “We’re still a very small team but we are growing quickly thanks to NetSuite.”
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