NetSuite and
The PUR Company
Chewing gum specialist PUR is concurring the market with it’s aspartame free naturally sweetened products. Working in a structured manner during times of exponential growth proved to be too much of a challenge with the IT-support of only Quickbooks and Excel-sheets. They were in need of an ERP and CRM application that could structure their business processes, without slowing down their growth.
Chewing gum manufacturer goes live with NetSuite within 100 days, thanks to the SuiteSuccess implementation methodology.

Chewing gum specialist PUR is concurring the market with it’s aspartame free naturally sweetened products. Working in a structured manner during times of exponential growth proved to be too much of a challenge with the IT-support of only Quickbooks and Excel-sheets. They were in need of an ERP and CRM application that could structure their business processes, without slowing down their growth.
Live within 100 days
The PUR company evaluated SAP but considered it too rigid for their dynamic company. NetSuite however turned out to the scalable cloud-solution they were looking for. And thanks to the NetSuite SuiteSuccess implementation methodology they were able to start working with their new business software within 100 days. Mastering the system proved to be a fast process, thanks to the out-of-the-box pre-configured functionalities, business process best-practices, end-user roles, user-interfaces, dashboards and KPI’s.
The benefits of working with NetSuite for PUR
- NetSuite is a scalable solution in terms of adding new functionality and extra users. The application grows with the PUR-company.
- It is a fully integrated platform that seamlessly combines accounting, manufacturing, inventory and customer data. Extremely important for a company that focusses on customer loyalty.
- PUR managed to establish complete traceability of products within the warehouse.
- The integrated ERP and CRM functionalities all make use of the same source data. This way PUR gains perfect insights in their customer service level and sales strategy performances.
- Thanks to the NetSuite OneWorld base they are able manage transactions in multiple currencies.
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Choose FoodQloud
Because only a 100% solution is good enough
Automatic upgrades from the cloud:
never again have to deal with costly re-implementation
Customisation and interfaces are easy to achieve
and are an automatic component of the upgrade process
Work seamlessly across borders:
Consolidate and control from a single application and database
Total solution:
ERP, CRM, HRM and even E-Commerce & POS
OPEX vs CAPEX:
no prior substantial investment in permits